OUR STORY
Our fouder Prince after quiting the financial sector during the great fincial crisis of 2008-10, joined the menswear fashion industry, and soon realized that large men's fashion retail businesses weren't treating customer well. He always believed his customers truly deserve to have a choice, and seeing first hand how the large companies saw customers merely a number of sales and profit - too many rules and too less choice so the businesses can be profitable, Prince decided to break this status quoto and change the way business was done in his local community. Prince started his first menswear shop in Guildford to offer a great deal of choice and personal consultative service to his customers so they can make the right choices about their style and dressing for their daily attire and for the important occasions. The response from customers was immediate and overwhelmingly positive, and since then buisness has grown substantially.